Monday, December 31, 2007

Generation Y biggest user of U.S. libraries - survey


WASHINGTON, Dec 30 (Reuters) - More than half of Americans visited a library in the past year with many of them drawn in by the computers rather than the books, according to a survey released on Sunday.

Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, the survey by the Pew Internet & American Life Project said.

"These findings turn our thinking about libraries upside down," said Leigh Estabrook, a professor emerita at the University of Illinois and co-author of a report on the survey results.

"Internet use seems to create an information hunger and it is information-savvy young people who are most likely to visit libraries," she said.

Internet users were more than twice as likely to patronize libraries as non-Internet users, according to the survey.

More than two-thirds of library visitors in all age groups said they used computers while at the library.

Sixty-five percent of them looked up information on the Internet while 62 percent used computers to check into the library's resources.

Public libraries now offer virtual homework help, special gaming software programs, and some librarians even have created characters in the Second Life virtual world, Estabrook said. Libraries also remain a community hub or gathering place in many neighborhoods, she said.

The survey showed 62 percent of Generation Y respondents said they visited a public library in the past year, with a steady decline in usage according to age. Some 57 percent of adults aged 43 to 52 said they visited a library in 2007, followed by 46 percent of adults aged 53 to 61; 42 percent of adults aged 62 to 71; and just 32 percent of adults over 72.

"We were surprised by these findings, particularly in relation to Generation Y," said Lee Rainie, co-author of the study and director of the Pew project. In 1996 a survey by the Benton Foundation found young adults saw libraries becoming less relevant in the future.

"Scroll forward 10 years and their younger brothers and sisters are now the most avid library users," Rainie said.

The survey of 2,796 Americans was conducted by telephone from late June through early September and has a margin of error of plus or minus 2.5 percentage points. It was funded by the federal Institute of Museum and Library Services, an agency that offers federal support for U.S. libraries and museums.

Sunday, December 30, 2007

Google gets even more ambitious


By Elinor Mills

If Google were an adolescent lad, 2007 would mark the year his voice cracked.

Last year, Google remained at the top of its search class. This year, the company tried out for the wireless varsity teams, played hooky with YouTube, and courted cheerleader DoubleClick.
There was a wave of consolidation in the online advertising space, with search companies gobbling up ad firms like crazy. Google started it off by offering $3.1 billion to acquire online ad serving and ad exchange provider DoubleClick in April. The merger was kept in limbo most of the year due to privacy and antitrust concerns voiced by lawmakers, privacy advocates, and rivals like Microsoft.

Last week, however, the U.S. Federal Trade Commission gave its approval for the Google-DoubleClick deal. But the transaction is expected to be a tough sell in Europe, where regulators face an April 2 deadline for deciding.

Yahoo kicked off 2007 by acquiring Right Media, which runs an online ad exchange, and then later in the year it purchased online ad network Blue Lithium.
Microsoft spent a whopping $6 billion for online ad serving firm Aquantive in May, then bought ad exchange AdECN in July.

Not to be outdone, AOL acquired behavioral ad targeting firm Tacoda. And advertising giant WPP Group got in on the act, buying 24/7, a search-based ad-serving company.
While trying to become an advertising powerhouse, Google also staked out turf in the mobile and wireless-spectrum areas in the hopes of broadening access to its Internet search and other services.

Following years of "Google Phone" speculation, the company in November finally launched the Android mobile-software platform and the Open Handset Alliance of device makers, carriers, and others who aim to create an ecosystem for next-generation Internet-enabled phones.
Later that month, Google submitted its application to bid on the Federal Communications Commission's auction of the 700MHz band wireless spectrum. Google executives have been mum about their plans for the spectrum should they win, but they have hinted that they would likely partner with a network service provider rather than build out a network on their own.
Google, meanwhile, was sued by Viacom for $1 billion for alleged copyright violations over pirated videos posted to its video-sharing site, YouTube. Seven months later, Google unveiled an antipiracy tool for video that seemed to appease some media companies, but didn't make the Viacom lawsuit go away.

While Google's search market share continued to rise along with its stock price--which has topped $700--No. 2 search engine Yahoo was struggling to redefine itself. Terry Semel stepped down as chief executive in June and Yahoo co-founder Jerry Yang replaced him.

Yang's promotion had its drawbacks. He spent his 39th birthday in November getting called a moral pygmy by U.S. lawmakers and being forced to apologize to the families of two Yahoo users who were jailed for 10 years after Yahoo turned over information about them to Chinese authorities. A week later, Yahoo settled a lawsuit on that score and promised to create a humanitarian relief fund to help other political dissidents and their families.

In contrast, at Tech High, Google would definitely be voted "Most Ambitious" and "Most Likely to Succeed."

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Saturday, December 29, 2007

IPod Tackles Online Movies


The tiny iPod media device has slowly led to the demise of many of the music stores and venues across the United States. Many people feel that the lessening of music stores can be traced to the ability to download and record music on the portable iPod devices.


But will the same thing happen to movie rental stores?


No one knows for sure, but with their audacious attempt to foray into the online movie business, a new chapter in movie distribution is being written and created. Apple recently announced a deal in the works with 20th Century Fox Studios, for distribution of movies that have been released to DVD, and the promise of using movies and viewing them on your iPod has a lot of people excited.


Older models of the iPod will not be able to play video, but they have led to a avalanche of music downloading, customers often pass traditional record stores by to download music, and this had seriously hit the music stores profitability.


Beginning next month in January 08, Apple plans to use its iPod device to download movies from the Fox Studios vault to the customer. While at first many people show disbelief, because of the huge changes in how music is downloaded that the iPod device helped create, no one is disbelieving now.


According to Apple, users and customers with iPod devices will be able to rent movies from Fox Studios on its iTunes online digital media store.


Apple is not the first to venture into digital video rentals, but they are the first to produce a proven product that can do it portably. The iPod and iTunes delivery format could prove to be a giant killer to established online download stores, such as Blockbuster and NetFlix.


After the iPod was introduced, sales of CD records fell more than thirty percent in 2007, compared to sales in 2000. Huge chain stores such as Tower Records closed down.
It’s hard to predict, but the use of iPods for movie downloads promises to change everything.


Online Sales Saw Growth For Holidays


Brisk buying of video games and DVDs gave online retailers a leg up this holiday. But while they didn't end up with the lump of coal that offline stores got, their sales growth likely fell short of last year.

U.S. online retail sales from Nov. 23 through Dec. 24 rose 22.4% from the year-earlier figure, MasterCard Advisor's SpendingPulse reported on Thursday. And Chase Paymentech's Pulse Index, which uses transaction data from 10 top online merchants, says holiday sales through Dec. 23 were up nearly 30%.

While MasterCard and Chase Paymentech don't do forecasts, eMarketer has predicted an 18.5% rise in online sales this November and December. And in its most recent report late Sunday, comScore said U.S. online sales rose 19% from Nov. 1 through Dec. 17 vs. the year-earlier figure. ComScore expects to issue updated figures on Friday.

In the 2006 holiday season, both eMarketer and comScore said U.S. online sales rose about 25%. So it appears this year's increase will lag last year's results.

Still, online certainly outdid offline. SpendingPulse says offline stores posted sales growth of just 2.4% from Nov. 23, Black Friday, through Christmas Eve.

For offline and online, SpendingPulse says sales of luxury goods, excluding jewelry, jumped 7.1%. It says footwear sales rose 6.1%, while consumer electronics sales, a hot category in years past, rose just 2.7%. Men's apparel sales rose by 2.3%.
Sales of women's apparel, a tough category for most retailers this year, fell by 2.4%.
The Chase Paymentech figures buoyed observers.

"(Chase's) figures are phenomenal and are actually more positive than some of the other numbers reported," said Forrester Research analyst Sucharita Mulpuru.

Mulpuru says e-tailers felt the pressure to execute every aspect of their business perfectly during the quarter in the face of a sluggish economy and rising fuel prices. She says any lapses meant lost customers and sales.

No. 1 e-tailer Amazon.com (NasdaqGS:AMZN - News) on Wednesday said this holiday was its best ever. Though it didn't provide sales figures, the Seattle-based company said it's all-time busiest day was Dec. 10, when customers ordered 5.4 million items.

Amazon said its top holiday sellers were toys, video games and books.

In toys, top sellers included Jakks Pacific's (NasdaqGS:JAKK - News) EyeClops Bionic Eye, the IlluStory Make Your Own Story Kit by Creations By You and Spinmaster's Air Hogs Havoc Heli. Top sellers in video included Nintendo's (Other OTC:NTDOY.PK - News) Wii player, and the "Super Mario Galaxy" and "Call of Duty 4" games. In DVD movies, top sellers included "Harry Potter and the Order of the Phoenix," "Planet Earth: The Complete BBC Series" and "Pirates of the Caribbean: At World's End."

But customer satisfaction with online retailers fell slightly from 2006, says ForeSee Results, which measures customer satisfaction. An index that tracks 40 top online retailers scored 74 on a 100-point 19cale, down from 73 a year ago.

ForeSee says this means many e-tailers lost a chance to boost customer loyalty this holiday.
Customer satisfaction is more critical online, since buyers can easily switch to another seller at the click of a mouse, says ForeSee Chief Executive Larry Freed.

Still, Freed calls this year's online shopping season a success.

"In a very tough economy, a holiday season with 20% year-over-year-growth is something to be happy about," he said.

IT Outsourcing

Windows Home Server bug corrupts files


by Tom Krazit

Given that the point of Windows Home Server is to allow you to store your media files, a bug in the storage process that could result in corrupted files is bound to get attention.

Microsoft has issued a support document for the 13 or so (just kidding) people using Windows Home Server, the company's latest product for those attempting to build the digital home of the future. Apparently there's a flaw in the way Windows Home Server works with certain Microsoft applications, such as Windows Vista Photo Gallery, that could result in corrupted files if you use those applications to save files to the server. A list of the specific applications can be found in the support document.

My colleague Ed Bott at ZDNet.com looked into exactly what would have to happen for the files to go bad, and it sounds like there is a convoluted series of steps that would have to be followed to produce the error. Still, as Ed points out, any bug that deletes data is a very, very serious issue.

The main culprit seems to be if you're putting Windows Home Server under a heavy load, and I doubt many of the people running the software have reached that point yet. I can see a day where a simple, easy-to-use home server will be vital in helping people organize (and back up) their vast collection of digital movies, TV shows, photos, and music--not to mention those precious home movies of the kids opening Baby's First QPhone or whatever becomes the hot-selling gadget of 2017.

But that day is not here yet for an overwhelming majority of people, as we've learned this week from Apple and Wal-Mart. The market for movie downloads--arguably the largest files people would want to store--is far from mature.

IT Outsourcing

AOL to End Support for Netscape Browser


Once the dominant Web browser, AOL has discontinued development and active support for the Netscape browser.

An historic name in software will effectively pass into history in February as AOL discontinues development and active support for the Netscape browser, according to an official blog.
AOL will keep delivering security patches for the current version of Netscape until Feb. 1, 2008, after which it will no longer provide active support for any version of the software, according to a Friday entry on The Netscape Blog by Tom Drapeau, lead developer for Netscape.com. The Netscape.com Web site will remain as a general-purpose portal.

Netscape was the original mass-market Web browser and helped to popularize the Internet in the mid-1990s, but it has long taken a back seat to Microsoft Internet Explorer and Mozilla Firefox. Firefox itself traces its roots back to Netscape software that was made into open source. The Mozilla Foundation was founded in 2003, with support from AOL, and has released successive versions of Firefox while AOL continued to develop Netscape on top of the same platform, Drapeau wrote.

Groups within AOL have tried and failed to revive Netscape Navigator and gain market share against Internet Explorer, according to the blog entry.

"AOL's focus on transitioning to an ad-supported Web business leaves little room for the size of investment needed to get the Netscape browser to a point many of its fans expect it to be," Drapeau wrote. "Given AOL's current business focus ... we feel it's the right time to end development of Netscape branded browsers, hand the reins fully to Mozilla and encourage Netscape users to adopt Firefox," Drapeau wrote.

The Mosaic Netscape browser was posted for downloading in 1994 by Mosaic Communications, which later changed its name to Netscape Communications. That company kicked off the dot-com boom with its hugely successful initial public offering in August 1995 and was acquired by AOL in 1999. But Internet Explorer, introduced in 1995, eventually dominated the browser market. Microsoft's bundling of its browser with Windows operating systems was a key issue in antitrust lawsuits filed against it in 1997.

As of this month, Netscape had only 0.6 percent of the browser market, which was still dominated by Internet Explorer with more than 77 percent, according to Web application and analytics firm Net Applications. Firefox was gaining, however, with market share just over 16 percent.

Users will still be able to download old versions of Netscape from an archive, currently located here, though they will not be supported by AOL, Drapeau wrote.

Friday, December 28, 2007

China to develop next-generation broadband wireless mobile technology in 2008


BEIJING, Dec. 27 (Xinhua) -- China would launch a special program to develop the technology for a "next-generation broadband wireless mobile communication network" in 2008, Wang Xudong, the minister of Information Industry, said on Thursday.


The next-generation technology would be in line with developing trends in information technology and would contribute to innovation and Chinese companies' global competitiveness, the minister said.


Additionally, the country would focus on research and development of other key technologies such as those for core electron devices, high-end general chips and ultra-large integrated circuits, he said.


On Wednesday, the State Council (cabinet) approved a plan to develop the next-generation network, which analysts said was related to the third generation (3G) services.


The country is expanding the TD-SCDMA (Time Division Synchronous Code Division Multiple Access) network tests to prepare for 3G services during the Beijing Olympics next year.


The TD-SCDMA is a homegrown 3G technology standard. The other two types of CDMA technologies are the U.S. standard, CDMA 2000, and the European WCDMA.


There was no timetable available yet for the issuance of 3G licenses, since relevant departments were still considering how the services would operate, but analysts said the homegrown standard was most likely to get the first license.


On the news of imminent 3G service, telecom shares surged, with China Unicom up by as much as 8.28 percent to 12.29 yuan (1.66 U.S. dollars) during Thursday's trading.
China has four major telecom operators -- China Telecom, China Netcom, China Mobile and China Unicom -- and each monopolizes one or two services.


In a recent report, China's top economic planner said that the country should reorganize the four operators to require them to offer "full-range" services. This means major communication businesses such as fixed lines, internet access and mobile communication services would no longer be monopolized by one or two operators.


The report said such a reorganization would create a "relatively fair" market environment and benefit consumers.

Wednesday, December 26, 2007

Year end: 2007's coolest gadgets


Digital camera that records video tailored for YouTube, OLED TVs, and NEC's Lui PC round out the list


By Martyn Williams, IDG News Service


The end of the year provides us with the perfect excuse to look back at some of the coolest gadgets that have come out of the consumer electronics giants of east Asia in the last year. As you might expect, the continuing convergence of all sorts of products into smaller and more functional devices was a big theme in 2007. Some of the gadgets also reminded us of the importance of services that often go hand-in-hand with hardware and are a big but often forgotten part of the "cool factor" we attach to such products.


Take for example Casio's Exilim EX-S880. Like many other digital still cameras on the market it does a good job of shooting video but Casio innovated by adding in a capture mode that records videos in the format preferred by YouTube. Combined with a desktop application to upload the videos, this means that movies can be online minutes after you've shot them and with nothing more than a couple of mouse clicks.


On the hardware side, there's been plenty of impressive gadgets and we've also witnessed the birth of a completely new product category: OLED (organic light emitting diode) televisions. Several companies have been promising these for years and in the end it was Sony that made it first to market. You've got to see this TV to fully appreciate its coolness! At just 3 millimeters thick, the TV was the star of October's Ceatec show in Japan and leads off our look back at the coolest gadgets of 2007.


Sony OLED TV
Without a doubt the coolest product of the year was Sony's OLED TV. First shown as a prototype at CES in January, the commercial version came along in October and didn't disappoint -- except perhaps on price. The set has an 11-inch OLED panel and is 3mm thick. OLEDs offer several advantages over LCD and PDP technology, including wider viewing angles, faster response time, and better contrast and colors. However, the technology is difficult to manufacture and the OLED material degrades over time. Sony said the XEL-1 has a viewing life of 30,000 hours, which allows a user to watch eight hours of television every day for 10 years. The television went on sale in Japan on Dec. 1 for ¥200,000 (US$1,750) and promptly sold out. It's not only a cool TV set but perhaps the first product for a few years from Sony that really makes you say "wow." After the turmoil of recent years could Sony finally have its mojo back?
Toshiba Dynabook SS RX1
It may not look very special at first glance, but pick up the Dynabook SS RX1 (called the Portege R500 in some markets) and you'll immediately realize why it was one of the coolest laptop PCs we saw all year. This 12.1-inch screen laptop weighs just 768 grams in its lightest configuration -- more than 100 grams lighter than Sony's impressive Vaio G laptop. At the computer's heart lies a 1.06GHz Intel Core2 Duo processor and on some models you'll also find 802.11n Wi-Fi. Toshiba has put a lot of work into smart design so that it's thin and light. The laptop has also shed a few grams thanks to the use of a 64G-byte solid-state disk (SSD) in place of a conventional hard-disk drive. It costs around US$2,000.


Casio YouTube digital still camera
Casio brought up the first digital cameras with a video mode optimized for YouTube: the Exilim EX-S880 and EX-Z77 . Getting a clip onto YouTube is easy: Shoot it, put the camera in the dock, and click a couple of times on the PC uploader application and you're done. The EX-S880 can take 8.1-megapixel images, has a 3X optical zoom and costs about US$300. YouTube mode has subsequently made it into other Casio models. The Casio deal with YouTube gave them exclusivity until the end of the year so you can look for it in devices from other makers in 2008.


Imagine most of the PC innovations you've seen in the last few years thrown together inside a single box and you start to get an idea of what the Lui from NEC is all about. The machine is a PC running Windows Vista that can also act as a home server. It has two digital HDTV tuners, so you can watch one channel while you record another. It has DLNA (Digital Living Network Alliance) connectivity so that programming -- live or recorded -- can be streamed to other DLNA devices over Ethernet, and it will come with a Blu-ray Disc writer so that TV shows can be copied to disc. Users outside the home can log into the server and access content in the same way Slingbox or Location Free TV works. The PC is due on the Japanese market in the first half of 2008 at a price yet to be announced. NEC is one of Japan's leading PC makers despite not being well known for PCs in all countries.


Hitachi Blu-ray Disc camcorder
The first camcorders based on an 8-centimeter Blu-ray Disc appeared in 2007 from an unlikely vendor: Hitachi. The company launched two models , the DZ-BD70 based solely on disc and the DZ-BD7H, which adds a 30G-byte hard disk drive. A single-sided 8 cm recordable (BD-R) or rewritable (BD-RE) disc can store about an hour of footage shot in full high-definition quality (1,920 pixels by 1,080 pixels). The hybrid model can store an additional four hours of high-definition video on its hard-disk drive. The cameras have a 10X optical zoom lens, a 2.7-inch widescreen monitor and a viewfinder. Additionally, the cameras can be used to take still images at up to 4.3 megapixel resolution (2,400 pixels by 1,800 pixels). The DZ-BD70 costs about US$1,299 and the DZ-BD7H about US$1,499.


Nissan Pivo 2
From Nissan at the Tokyo Motor Show came the impressive Pivo 2 concept car. Fully electric, it has a cab that can rotate through 360 degrees and can also twist its wheels around so that it can move into parking spaces sideways. Equally impressive is Pivo-kun, the robot embedded in the car's dash. Since Pivo-kun is equipped with voice recognition, the driver can ask questions like the location of the nearest parking lot. Its facial recognition has an important safety aspect: It monitors the driver's face for signs of tiredness and suggests a rest if one is needed. More than that, it provides virtual companionship to the driver and that should mean safer roads -- Nissan research shows happy drivers have fewer accidents. Look for cars like Pivo 2 on city streets around 2015.


NTT DoCoMo Raku-Raku Phone Basic
We love NTT DoCoMo's Raku-Raku Phone Basic for its lack of gadgets. Developed by Fujitsu, the handset is designed to appeal to users for whom the dizzying array of functions, features and buttons on current phones are just too much. The buttons and on-screen text are bigger than conventional cell phones and there are three dedicated speed-dial buttons. The phone includes a neat-sounding "slow voice" function that can slow the speed of the other person's voice without slowing down the conversation (it slows the speech and shortens the gaps between words to compensate) and "clear voice" which automatically adjusts clarity and the ringtone volume to match the surroundings -- now why don't all phones have that?


Samsung TPEG Cell Phone
Samsung Electronics developed a cell phone capable of receiving real-time traffic information using a new system called TPEG. The SPH-B5800 phone can receive and decode the information broadcast using the Transport Protocol Experts Group format, which was developed in Europe in the late 1990s and is already in use in South Korea. The phone updates travel information every five minutes and can also receive TV via the country's Satellite DMB system. It went on sale in South Korea at the beginning of the year for around US$600 and includes a 2-megapixel camera, 330,000-word dictionary and 2-inch color TFT (thin-film transistor) LCD (liquid crystal display) screen. It measures 96 millimeters by 46 mm by 16 mm and weighs 96 grams.


World's smallest high-def camcorder
Panasonic claimed headlines with what it said was the world's smallest camcorder. The HDC-SD7 measures 52 millimeters by 110 mm by 87 mm and weighs 350 grams. One of the secrets to its small size is the use of an SD memory card as a recording medium. The electronics and socket needed for a flash card take up much less space than a DVD or hard-disk drive. It packs three CCD (charge coupled device) sensors behind a 10X zoom lens and has a 2.7-inch widescreen LCD (liquid crystal display) monitor. It can record full HD (1,920 pixel by 1,080 pixel) MPEG4 AVC/H.264 video at a range of quality levels. At the average 9M bps (bit per second) rate, a 4G-byte SD card can hold up to 60 minutes of video. It costs about ¥140,000 (US$1,175) in Japan.


Sony Video Walkman with TV
The year finally brought from Sony a Walkman with video support and then later in the year an upgraded model with mobile digital TV viewing and recording. It's an important addition because Apple's iPod, which is the biggest competitor for the devices, doesn't offer TV reception. The "OneSeg" TV system has proved very popular in Japan and can now be found in many portable gadgets including cell phones, laptop PCs, car navigation systems and even electronic dictionaries. The only difference between the three new Walkman devices with TV is their memory capacity. The NW-A916 has 4G bytes of memory, the NW-A918 has 8G bytes and the NW-A919 16G bytes. Compared to the last players the screen size has been increased to 2.4-inches from 2-inches. They went on sale in November and the NW-A916 costs about ¥30,000 (US$260), the NW-A918 ¥35,000 and the NW-A919 ¥45,000.

Sunday, December 23, 2007

IT leaders share green-tech predictions for 2008


Green tech has flourished in the past year as vendors and customers alike have invested plenty of resources in making their products and practices more energy efficient, less wasteful, and eco-friendlier.
But is this sustainable-tech trend a mere green flash in the pan? Hardly. The flourishing world of green technology is driven by true need. Companies are running out of space and power in their datacenters, not to mention struggling with high energy costs. Business leaders, politicians, and consumers alike are becoming increasingly concerned about their impact on the environment.
Still, one wonders what crop of green-tech changes the year 2008 will yield. What follows are some abridged predictions from some IT experts out there who've been immersed in sustainable tech this past year and have a keen eye on the future. I've also added some predictions of my own. Predictions are listed in alphabetical order by last name; no favoritism here.


Bogomil Balkansky, senior director, product marketing, VMwareWebsite: VMware Energy Savings pageWith constantly increasing computing demands and rising energy costs, energy conservation in the datacenter will continue to be a very hot topic (no pun intended) in 2008. Customers will continue to right-size and optimize their IT infrastructure driven by the economic and social responsibility imperative to save energy, but we also expect to see a new trend: datacenter energy efficiency incentives or regulations from different levels of government around the world. IT vendors will respond to this groundswell by ramping up investments in technologies that will help reduce the carbon footprint of the datacenter.


Drew Clark, co-founder and director of strategy, IBM Venture Capital Group Website: Venture Capital Group1. In 2008, global interest in green tech will continue to grow as competitive players emerge in unexpected geographies outside the United States. Beyond investment in alternative energy, there will be a great demand for technologies that allow energy consumers (businesses and homeowners) and producers (utilities) to monitor, manage, distribute and use energy more efficiently.


2. The greening of the datacenter will continue to be a top priority for corporations, as the cost of simply powering the center begins to exceed the cost of the servers and devices in the datacenter. Key drivers to help reduce the overall carbon footprint and run more efficient centers will include intelligent sensors and advanced analytics to monitor and improve equipment utilization, reducing downtime and providing comprehensive operational visibility.


Tom Clark, chair, SNIA (Storage Networking Industry Association) Green Storage Initiative and principal engineer, BrocadeWebsite: Brocade greening the datacenter1. In 2008 there will be an increasing demand for consultants and vendors to help customers re-architect their data processing and storage operations to minimize the power footprint and maximize productivity by doing more with less. Server virtualization is an obvious candidate for achieving more productivity on less hardware, and storage virtualization will also help achieve maximum utilization of assets without constantly deploying more energy consuming platforms to accommodate storage growth.


2. Just as energy costs are becoming a major portion of datacenter operational expense, energy management will start to become an integral part of data management in 2008. As a datacenter administrator, I would want to monitor not only my processing efficiency and storage utilization but also the energy consumption and heat dissipation of all the major components of my IT infrastructure. We already have the framework for this in the SNIA Storage Management Initiative (SMI-S) for managing heterogeneous environments. Tapping into energy statistics provided by disparate hardware platforms (servers, SAN fabrics, storage, tape, etc.) could give administrators the ability to monitor the overall power efficiency of their operations. These are the specific types of metrics that feed into broader datacenter energy metrics a la The Green Grid.


3. The consciousness-raising around green datacenters has been accompanied by some cynicism in the trade press ("Vendors are just trying to sell more stuff"), but the subjective motivations of any particular vendor are really irrelevant. This is not a solution seeking a problem; this is, in fact, a very real problem that will continue to worsen in 2008 and every year beyond. I think we'll see some very dramatic and perhaps unfortunate initial case studies of large datacenters that failed to react quickly enough to what is actually a pending crisis of global proportions.


Lewis Curtis, infrastructure architect and advisor, MicrosoftBlog: Thoughts from the raised floor Companies who only rely on performance per watt (PPW) justifications for capital expenditures will see their power consumption increase. The logic goes like this: Most vendors are still parading the PPW marketing plan as their green answer today. Why doesn't this work in the real world? Because it never factors in its impact on the velocity of demand as well as the impact of the environment which must now support it. As technology capability increases, the velocity of people's demands of that technology will increase more. Therefore the demand for more servers, storage and network capability will increase. This, in turn, will increase the demand for power. Server consolidation through virtualization and blade systems will be more pervasive in 2008. However, I predict that those who rely on the PPW model alone will see their real power bills increase in the datacenters.


Dave Douglas, VP of eco responsibility, Sun MicrosystemsBlog: DD's Eco Notes1. This year, we went from awareness to action on the environment. The term "green-washing" became more popular too, as some companies were accused of putting hype before substance. With a public and media that are far more sophisticated and discerning about all things green, the demand for authentic action will increase, and the environment will benefit. The focus in 2008 will be about what we can actually do to reduce our impact -- or better yet, what we've already done.
2. Every day we're more and more reliant on a growing web of Internet-based social and business services. Datacenters that support these services are growing at high rates, but the power grid isn't keeping up. The probability is rising that 2008 will bring a high-impact power outage that will affect consumers in new and totally unexpected ways.


Rudy Kraus, CEO, Validus DC SystemsWebsite: ValidusOne answer to the growing IT energy crisis may come from an unlikely source in 2008, but one that has its roots in Thomas Edison's work from 100 years ago: direct current (DC) power. When DC is properly harnessed with today's technology, it can provide energy to data centers with 10 to 20 percent more efficiency, according to Lawrence Berkeley Lab Research. Against the snowballing IT energy crisis, those types of figures could benefit IT processes, CSR initiatives, and most importantly, the bottom line.


Paul Marcoux, vice president of engineering, Cisco development operations, and "green guru," CiscoWebsite: Cisco corporate social responsibility page1. Heading into 2008, companies will continue to emphasize their social responsibility behavior, creating an environment for industry leaders to combine the power of innovation with collaboration to create the most sustainable model for addressing global climate change. As a result, across business and IT functions, we'll begin to see industry standards and green languages emerge in 2008 to foster greater communication and collaboration.
2. If you can't measure it; you can't manage it. In 2008, we'll see a slew of technologies developed to offer real-time monitoring intelligence to measure energy consumption for products. By 2009, there will be few products available that cannot be monitored for energy consumption.


Christina Page, director of climate and energy, YahooWebsite: Yahoo GreenYahoo! expects to see increased activity in the voluntary carbon credit market, especially in the United States with the launch of the Green Exchange in Q1 2008. As more and more organizations choose to offset their carbon footprints, companies will be increasingly motivated to think seriously about their energy consumption, and take strong action to become more efficient across operations.


Ted Samson, senior analyst and Sustainable IT blogger, InfoWorldBlog: Sustainable IT1. Expect more organizations to follow the lead of companies such as HP and Wal-Mart in scrutinizing the efficiency, wastefulness, and eco-friendly practices of vendors in their supply chain.
2. Companies will continue to push the envelope in developing greener datacenters. They won't stop at simply employing energy-efficient hardware and cooling systems and embracing general datacenter-design best practices. They'll follow in the footsteps of companies such as Digital Realty in developing buildings that
adhere to LEED. Like Google and Fujitsu, they'll install alternative-energy systems including solar panels and others. They'll raise the bar in terms of datacenter design, as did Sun with its innovative modular, forward-looking approach. They'll include eco-friendly features that have little or nothing to do with energy efficiency or cutting costs, as we saw with Unisys's datacenter that includes the conversion of 19 acres adjacent to the facility to natural prairie containing wild grasses and flowers.
3. Expect more companies to locate datacenter operations in countries outside the U.S. where energy costs are lower -- and perhaps environmental standards aren't as stringent.
4. The
"energy efficiency credit" or white tag exchange will gain some momentum, though likely won't really take off until 2009 when there are stricter mandates for companies to reduce the carbon emissions.


Dave Stangis, director of corporate responsibility, Intel Blog: CSR@Intel 1. Green will move from a specific product offering to a brand offering -- and be rewarded by Wall Street.2. Consumer electronic brands will look to their suppliers to help position their products as "more green."3. Technology solutions will become center stage in solving the climate-change challenge.4. Technology will be the key in driving down the costs of alternative energy.5. Green building design will finally transition from novelty to expectation.


Pat Tiernan, VP of social and environmental responsibility, HPWebsite: HP's environmental sustainability pageGreen IT will have a more significant focus as we move into 2008. This includes designing products with the entire lifecycle in mind. In addition to energy use, companies will be more vigilant in implementing plans for disposal, reuse, and recycling. Green strategy will also become an argument for the optimization of IT resources, as well as for saving money, with more energy-efficient products.


Steve Vassallo, principal, Cleantech practice at Foundation Capital Website: Cleantech site1. Water becomes more critical than oil. Major water shortages will begin to raise awareness and investment dollars into the sector. 2. We'll see a major shift in the awareness (and communication) of companies regarding their carbon footprints and energy consumption. Fortune 100 companies will bring discussion of carbon footprints into the mainstream business conversation.


Larry Vertal, senior strategist for AMD Green, AMD Website: AMD greenEPA research shows that with relatively minor efforts by datacenter managers, including turning on already available power management features, enabling higher rates of resource consolidation, shutting off unused servers and improving infrastructure operations, we could save 20 percent of datacenter power. That's equal to cutting down the growth of our new power resources demanded by datacenters by half by 2010, or five 1,000MW power plants. So, while performance proudly held the top spot as the chief concern of all IT managers for a long time, it now needs to make room for performance-per-watt. Look for 2008 to be the year where the rubber meets the road in green computing, and energy efficiency takes over as the No. 1 priority for the IT manager.


Hu Yoshida, CTO, Hitachi Data SystemsBlog: Hu Yoshida's blog1. The green-tech movement will drive a growing awareness that the storage of data has become highly inefficient, with low utilization, over-allocation, stranded storage, too many redundant copies, low access speeds, inefficient search, and disruptive movement and migration. Buying faster storage processors with larger capacity disks on the same 20-year-old architectures will not solve the problem of inefficient use of storage. New storage architectures will be required to meet this demand for greater efficiency.


. Control unit virtualization of storage with thin provisioning will be recognized as the only approach to storage virtualization that can increase utilization, eliminate allocated but unused space, recover stranded storage, reduce redundant copies, increase access speed, and provide nondisruptive movement of data for multi-tiering, migration, and replication. 3. Data more than 60 days old on production systems will be considered toxic waste. Structured data such as databases and semi-structured data such as e-mail and document management data are increasing dramatically as they are required to hold more data, longer, for compliance reasons. This will call for new types of archiving systems that can scale to petabytes and provide the ability to search for content across different modalities of data.


Final thoughtsIn conclusion, 2008 is shaping up to be an eventful year for green IT, to say the least. Companies have plenty of work ahead of them to stay ahead of the looming power crisis as well as governmental mandates to reducing their carbon footprints. Further, vendors' practices and products will garner even closer scrutiny from the press and the public. The good news is, plenty of smart people out there -- technologists, analysts, business leaders, and politicians -- have the challenges in their sights and are working as hard and as quickly as they can to meet those challenges head on.


What are your predictions for green tech in 2008?

Google's DoubleClick deal brings greater focus on privacy

In the wake of its decision to approve the Google-Doubleclick purchase, the FTC has released a set of privacy principles for online behavioral advertising

Nearly lost in the news about the U.S. Federal Trade Commission's (FTC) approval on Thursday of Google's acquisition of DoubleClick was another action by the agency: The publication of a proposed set of privacy principles governing online behavioral advertising.

The release of the privacy principles is an important and welcome step, said Peter Swire, a senior fellow at the Center for American Progress, a liberal think tank, and a law professor at Ohio State University. Although some privacy groups blasted the FTC for approving Google's DoubleClick deal, the acquisition has helped place focus on the entire online advertising industry's privacy practices, Swire said.

"It's good that the FTC is shining a spotlight on this industry," Swire said Friday. "Online advertising is in its second boom. They're trying lots of new techniques; some of those techniques have privacy problems."

The FTC hosted a workshop on behavioral advertising and privacy in November. The agency's proposed privacy principles, a series of "self-regulatory" steps the FTC is recommending for online advertisers, come in part from that workshop.

Among the FTC's proposals:

-- Web sites that collect information for behavioral advertising should provide a "clear, consumer-friendly, and prominent statement" about the reason for collecting that data. Consumers should be able to choose whether they will allow that information to be collected.-- Any company that collects or stores consumer data for behavioral advertising should provide "reasonable security" and should keep data only as long as necessary to fulfill legitimate business or law enforcement needs.-- Companies should only collect sensitive data for behavioral advertising if they obtain express consent from the consumer.The Center for Democracy and Technology (CDT), a group focused on online privacy and civil liberties, also praised the FTC for releasing its privacy principles. The principles are a "clear sign that the commission does not believe that the industry's current self-regulation framework is sufficient to protect consumers today,” CDT Deputy Director Ari Schwartz said in a statement.

CDT also called on Google to "step up and make a clear, public statement about its plans for proactively protecting consumer privacy." Consumer privacy in the behavioral advertising market remains an industrywide concern that requires the focus of consumers, policymakers and companies, CDT said.

The release of the privacy principles should send a signal to online advertisers, said Leslie Harris, CDT's president. "In releasing these principles, the FTC hasn't closed the door to other options," she said in a statement. "Self-regulation is part of the solution for protecting consumer privacy, but clearly self-regulation hasn't lived up to its promises.... We'll need a rigorous mix of self-regulation backed by regulatory enforcement."

Other privacy groups criticized the FTC for its ruling allowing Google's acquisition of DoubleClick to move forward. The agency had reason to act on privacy concerns raised by the merger and failed, said Marc Rotenberg, executive director of the Electronic Privacy Information Center (EPIC), one of three privacy groups that asked the FTC to block the merger or impose privacy conditions.
The FTC could have established "the necessary safeguards for personal data and competition that could have allowed a global [privacy] framework to emerge," Rotenberg said. "[The FTC's] sole purpose is to protect the public interest. It failed to do so ... in a case that will have far-reaching implications for the Internet economy and the privacy rights of American consumers."
Joseph Turow, a communication professor at the University of Pennsylvania, agreed. The European Union is still investigating the Google-DoubleClick deal, with a decision not due until April, and it is likely that regulators there will take a harder look at privacy issues, he said.

IT Outsourcing

IT security in '08 not looking too great


I've been reading and writing about Web 2.0 malware attacks for some time -- the variety leveled at Web 2.0 content specifically, not so much at AJAX or other new programming techniques -- but I finally felt the crunch myself this morning.

Upon opening my in-box I found roughly 100 new e-mails asking for me to approve comments on this here Zero Day blog, and sadly, based on the fact that I only average a handful of responses from you my faithful readers each week, I knew that something strange was afoot.

Turns out that some attacker's automated malware threat finally found its way to this blog and attempted to post bunch of links to (what I'd suspect are) malware sites. Both the names of the e-mail addresses and the links themselves were clearly generated by machine, not hand, as they were constituted of strings of random letters and numbers.

If only my writing could garner as much interest on its own!

Anyway, the personal experience just backs up what we've been telling you here throughout 2007, that the attacks are only getting more widespread and sophisticated -- really nothing new in that sense since I started covering security roughly 4 years ago -- but clearly the stakes continue to rise.

And, according to Paul Henry, a longtime industry expert who currently wears the title of "vice president of technology evangelism" at security gateway maker Secure Computing, 2008 is shaping up to be even worse than any year in the past.

(Consider that according to McAfee, 2007 was by far the worst year ever for malware exploits, as the company's Avert Labs tracked an estimated 357,000 individual pieces of malware, a 60 percent increase over 2006. FTR, McAfee is predicting that we will see over 550,000 samples during 2008.)

There are several issues feeding into this trend of rising attack professionalism, sophistication and ubiquity that Henry outlined on a recent call where we discussed the fate of '08.
Among the most striking observations he made was that many security companies aren't helping the problem, but rather adding to it.

TippingPoint, for one, and many others, he said, are intensifying the issues created by exploit bidding sites like WabiSabiLabi -- where anyone willing to pay more than the next guy can buy newly-discovered and previously unreported software vulnerabilities.

These companies are doing so by purchasing unique exploits for themselves and creating "vaccines" to protect their customers, rather than reporting the flaws to the affected applications makers or detailing them in any public forums.

Now, most security vendors will tell you they do report the vulnerabilities to the apps makers, but Paul said that increasingly many are sitting on the details longer to give themselves some sort of perceived advantage.

Being the first to report and protect against a new attack isn't good enough anymore it would seem, and he claims that more companies than ever are sitting on their vulnerability information.

That includes Symantec and McAfee, he said, but those companies are being less flagrant and merely trying to compete with everyone else who is doing it.

Another alarming issue related to this trend is that in their vaccines, Henry contends that the vendors are not hiding the details of the new exploits very well. Thus, more hackers are getting their hands on these unprotected vulnerabilities by taking the information directly from these AV providers. Yipes.

"It's like the old protection schemes in the Fifties in New York where the shady insurance guy would show you a picture of your business on fire and ask you if you wanted to buy fire insurance," said Henry. "It borders on extortion, and I've been very surprised by the number of security companies doing it; people seem to be jumping on the bandwagon because they don't want to be at some sort of competitive disadvantage."

Henry contends that the open window on a lot of these threats is as long as 18 months.
Along with more automated Web 2.0 threats such as the one attacking the comments section of this here blog, the expert believes that we'll also see more advanced social engineering threats such as the CyberLover attack that I detailed here one week ago -- which poses as an available guy on singles site forums and tries to lure women into handing over their personal details or trick them into visiting malware sites.

He believes that we'll see more targeted attacks on businesses that attempt to use this level of sophisticated, human-like automation to trick people into handing over data about their companies or their network log-in credentials. Sweet.

Some of these programs, including CyberLover, appear to be emanating from our old friends the RBN, who Henry said (echoing many other experts) have moved their ops largely to China, possibly using an ISP/hosting company known as HostFresh, located in Hong Kong.
Among the other types of attacks he believes will come from this group and other professional-grade exploit providers in '08 are more cross site request forgery (CSRF) threats, which try to capture Web session and browser cookie data and use it to break into Webmail accounts and the like.

Recent samples the expert has observed included CSRF attack for sale that advertised the ability to get into Webmail domains controlled by all big players, including Google, Yahoo, MSN and Lycos.

Some of the CSRF threats involve "cookie sniffers" which grab available log-in information from people's browsers and send it back to a central database controlled by attackers. "Cookie replayers" are actively sitting on people's machines waiting to grab their credentials when they log into their accounts.

FTR, Henry thinks that political pressure in Russia may have led RBN to move its operations to China. If that's the case, it's good to hear that the Russian law enforcement types are finally turning up the heat.

At the same time that the malware world is getting so much more professional -- and those finding the vulnerabilities and building the threats are getting better at productizing their stuff and further separating themselves from those actually carrying out the attacks -- Henry points to overconfidence on the part of security professionals as another disturbing trend.
As highlighted in the E-Crime report put out by InfoWorld sister pub CSO Magazine, along with CERT and other government experts in September, many IT and security professionals seem to think that the defenses they already have in place, including AV, firewalls and intrusion prevention systems (IPS), are sufficient to stop most threats.
But, in fact, as according to the report and Henry, real experts don't think that's the case.
Combined with these other trends, 2008 could be pretty nasty.
"As the hacking community gets more professional and we see this overconfidence in security teams, it leads me to believe that 2008 could be pretty interesting," Henry said. "We're really in a rough spot, the most common defense methodology is truly defensive today, and hackers have proven that this is of no consequence to them."

On the flip side, if more people start considering a move to positive security models, such as the white listing techniques described in my recent story on Symantec researcher Carey Nachenberg, Henry thinks we may seem some progress in the not-too distant future.
"If you look at what people are using today, you can literally see where they're falling short; they're using simple packet filters for the firewall, and nothing to protect against Web 2.0 attacks, where the big push by the attackers is moving," he said. "The entire negative security model where traffic flows freely and you try to use signatures to block threats has failed, and hackers are blowing right through it using obfuscation. But, I think that a positive security model can work someday, where you configure your firewall to accept only the good traffic you define."
The only big question? How many more years it will be until the industry can make such an approach practical to emply on a widespread basis.

IBM buys in-memory database company Solid


IBM's acquisition may be a setback for MySQL, which has been a close partner of high-performance database maker Solid Information Technology


IBM is buying Solid Information Technology, a maker of high-performance databases and a close partner of IBM rival MySQL.


Solid makes an embedded database with in-memory database engine, which means it can store and retrieve data from main memory, giving faster performance than traditional disk-based systems.


That makes it popular for applications that require very fast processing times, such as routing calls in a phone network or trading stocks. Solid's customers include Cisco Systems, Siemens, TeliaSonera, and Nokia, according to its Web site.


IBM agreed to acquire the company for an undisclosed sum and expects the deal to close in the first quarter of 2008, IBM announced Friday. It said the deal will enhance its database line-up by adding real-time data access capabilities. IBM rival Oracle acquired an in-memory database two years ago, from TimesTen.


The IBM acquisition may be seen as a setback for MySQL, since it marks the loss of independence of another company that makes a high-performance transaction engine for MySQL's database.


Two years ago Oracle bought Innobase, which made the most popular MySQL transaction engine. Oracle continues to license InnoDB to MySQL, but the acquisition prompted MySQL to look for alternatives.


One of those was Solid, which joined MySQL's storage engine certification program and released an open-source version of its database engine for MySQL.


Arvind Krishna, IBM's vice president of data servers, would not confirm whether the company would continue to develop MySQL. "It's a little premature to say anything about that," he said. "Up front, I don't have a particular bias.... The other side of it could be that both sides take a look at it and say it doesn't make sense."


However, MySQL is also developing its own transaction engine, so in the long term, it will be less dependant on partners. Called Falcon, the engine is due to ship with MySQL 6.0, which is due for wide release late next year.


IBM has already had a partner agreement with Solid. Purchasing it outright gives IBM a stronger play against Oracle TimesTen, according to Krishna. "That's an area we believe we can now compete in and win," he said.


Krishna said existing Solid customers have nothing to fear and "should feel really reassured they have the deeper pockets and reach of IBM."


The executive said the deal should take between three and 12 weeks to close, adding, "I would expect it to be on the lower end of that range."


The acquisition of Solid is IBM's twelfth acquisition this year, it said.